UAE PAVILLION


HANNOVER FAIR, GERMANY

  • UAE PAVILLION, HANNOVER FAIR, GERMANY
  • UAE PAVILLION, HANNOVER FAIR, GERMANY
  • UAE PAVILLION, HANNOVER FAIR, GERMANY
  • UAE PAVILLION, HANNOVER FAIR, GERMANY
  • UAE PAVILLION, HANNOVER FAIR, GERMANY
  • UAE PAVILLION, HANNOVER FAIR, GERMANY

A new contemporary creative direction for DED, which at 450m square was also one of the largest at the show.

In 2013 2LK pushed the design parameters for the Department of Economic Development (DED). In contrast to the traditional Arabic inspired styles used before, this stand had a bold, modern, typographical look and feel, featuring the seven Emirates in both Arabic and English. Hosting a diverse range of regional industries the space informed and entertained in equal measures.

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