When it comes to storytelling in the live space, digital content dominates the agenda. But people rarely engage and it doesn’t differentiate. It’s often high cost and low impact.
Potential
When a brand has permission to behave with attitude and audacity, embrace it. Daring, disruptive and powered by a purpose, we see Mozilla as the antithesis of industry norms.
Experience
By leveraging stunning, larger-than-life scenography, these bold analogue experiences helped Firefox OS explode into the enterprise market with style and substance.
Advantage
Drawing attention with dramatic visual differentiation, delivering compelling storytelling through over 10,000 immersive hands-on demo experiences and generating global influence with over 4,000 positive press articles.
