What if a new perspective could unlock new possibilities?
Habit
In today’s fast-moving commercial landscape, we intuitively fear the merging of global technology and media titans. As Raymond Loewy says – we like new things, as long as they look like old things.
Potential
Creativity x Culture x Content = Supercharged Storytelling. We leverage the power of engaging experiences and powerful programming to educate agnostics, activate ambassadors and inspire evangelists.
Experience
A dynamic experience-driven destination to explore future entertainment realities, interrogate culture shifts, celebrate the power of story and launch the world’s newest and biggest media company.
Advantage
Cannes Lions, the first post-merger live event to introduce this entertainment powerhouse to the world. Uniting multimedia brands and franchises across TV, film, streaming and gaming.
