The Essential List with Rob Short.

At 2LK we’re intent on fostering an environment where everyone has the freedom to be themselves, and truly believe our creative melting pot wouldn’t be the same without our eclectic mix of personalities. One popular character is our Head of People and Culture, Rob Short, who gave his “Essential List” for getting through life to LBB Online.

Lifestyle

• Place of birth: High Wycombe
• Hometown: Lightwater
• Staycation: Tenby
• Vacation: Barbados – I’ve been twice. It’s so laid back, you’ve got the heat, the sea…rum, what’s not to like?
• Place of workout: Coaching girls under 12 to play football. I’ve been doing it for 10 years and absolutely love it!
• Mode of transport: Car
• Bonus travel essential: Lipton iced tea (got to be lemon flavour!)

Culture

• Artist: Marc Rothko
• Musician: Ian Brown
• Film director: Alfred Hitchcock. Rear Window is my favourite
• Film: Anchorman
• Series: 24, Narcos and Twin Peaks are all blinders
• Commercial: John Smith’s
• Music video: Thriller – Michael Jackson
• Video game: Mario Kart
• Board game: Guess Who
• Book: Belonging: Unlock your potential with the Ancient Code of Togetherness by Owen Eastwood
• Graphic novel: Beano
• Podcast: The Courageous Leaders Club
• Newspaper (off or online): The Guardian / The Athletic
• Magazine: NME / Match / Shoot – last read about 30 years ago!
• Bonus culture essential: Paul Smith socks, I’ve got approximately 20 pairs.

Above: Rob with Joanna Howes, founder of The Courageous Leaders Club

Food and Drink

• Breakfast: Toast and Marmite
• Restaurant: Hawksmoor do the best steaks
• Cheap bite: A sausage roll with brown sauce
• Working lunch: Anything involving pastry
• Dish: Toad in the hole
• Snack: A Snickers bar
• Guilty pleasure: Sainsburys Jam Doughnuts
• Bar: My local pub
• Booze: Rioja – red or white
• Not booze: Full-fat milk
• Bonus food: Brie
• Bonus beverage: Moretti – any time of year, not just in summer

Kit

• Phone: Apple
• Computer: Apple
• TV: 55”
• Headphones: Bose
• Camera: Disposable from Boots
• Sound system: Bose
• Pen/pencil: 2B Pencil
• Where you document an idea: My trusty notepad
• Casual clothing: Shorts
• Smart clothing: Sherlock Holmes-style raincoat
• Footwear: Reebok Classics
• Watch: Casio F-91W
• Collection: Panini Football Stickers
• App: Twitter
• Website: YouTube – England Football Learning
• Work program: Bob, an HR platform we introduced this year
• Digital work tool: iPad
• Analogue work tool: Bic Biro
• Morning grooming/makeup essential: L’Oréal Pure Carbon face wash
• Bonus kit essential: L’Oréal Anti Fatigue eye roll on – yes, I have a skincare regime!

Let’s talk.

If you’d like to discuss supercharging your brand experiences, contact us to make the most of the moments that matter.

More reading:

Creative Director, Nick Glazier, on the four sides of creativity
The art of account management by Matt Fabian
Lessons in Creative Leadership by MD, Dan Mason