Broadcast breakthrough.
What if insider content could reach outsider audiences?
Habit
Tentpole live events are a powerful forcing function for businesses to curate and create inspirational stories. For most of these businesses, the stories have a singular use and audience – ending when the event closes.
Potential
With Salesforce’s annual Partner Kickoff conference being pared down and IRL audiences significantly reduced, how could an insider content CRM strategy drive longer and more meaningful URL experience engagement?
Experience
Blending a programmatic content strategy with an elevated online platform experience, we captured and curated a dynamic suite of live event footage to amplify and extend post-show partner engagement.
Advantage
Creating content with relentless forward-facing relevance accelerated onboarding to a previously underutilised platform and helped build a new rapport with Partners, setting a foundation for future comms and events.
