What if experiential radiance could elevate brand salience?
Habit
Rebrands are more than a new look, they’re the halo around fundamental shifts in business positioning and prioritisation. They promise a future, albeit one that audiences all-too-often view with scrutiny and scepticism.
Potential
Proof beats promise. We believe in the power of ‘brand in hand’ experiences to trigger the kind of rapid reappraisals that move people from agnostics to active ambassadors.
Experience
Leveraging MWC’s highly influential audience to re-launch MENA’s biggest technology company with a dynamic, experience-driven destination to explore future realities across media, mobile and metaverse.
Advantage
Debuting powerful new brand and business architecture to the mobile industry, this content-rich experience helped accelerate e&’s transformation from an Emirate telecoms leader, to a global technology group.
